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Who Are you?

Greetings, my name is David Straub. I am the founder of the 4Sight Model, the behavior heuristic upon which Emotional Alignment, the new EQ, is based.

I can tell you about me, although I really don't want to. I mean I *can* talk about myself all day long, but in this context, I am not sure that is necessary. You see, I have created the 4Sight Model to be practical and accessible. More importantly, I have made it so that the results are both self-evident and somewhat quickly achieved. In other words, regardless of who I am, you can quickly see for yourself that this stuff works. Nonetheless, I recognize that at least some of you will want to know more about this mysterious man behind the curtain. Which brings up another predicament...

What is it that you want to know? And also, how can I possibly encapsulate all that I am and all that has gone into creating my unique behavior Model without going on for days? Yes, in actuality, in order to get a solid picture of both, that is what would be needed. Still, I need to start somewhere, so let me make an attempt.

The Observer

When you have your emotional baggage in order, amazing possibilities open up for you. First off, you are not spending a lot of time worrying about taking care of yourself. You are also not spending a lot of time considering what others think of you. The result is that the time spent interacting with others is used asking this question...

What is this person telling me about them?

And so I introduce 4Sight axiom #1: 100% of what someone says and does tells you something about them. It may or may not tell you anything about you. Why? Very simple. Because people tend to have emotional bias. As a result, how they see the world is skewed some of the time. And when emotions kick in, that skew becomes even larger. So by the time they are saying something that may be in turn triggering you, the reality of what is going on may be far off. Or your own interpretation of what is happening is skewed. Or both.

The problem is not the problem.

This is all, of course, both what I teach with 4Sight as well as the benefit you achieve. You will learn how emotions can skew our thought patterns and how we allow them to impact our behavior. After that, you can then learn how to control this knee-jerk self-sabotaging activity so you greatly reduce or eliminate its effect. Then you learn to see it in others, and eventually, to help them control their sabotaging behavior, but I digress.

So why do I have this magical insight? Serendipity really. I was an only child - so no sibling rivalry impacting my development process - and two common parents who just happened to both be on top of my behavior *and* cherish me. As you'll learn in the development area, raising an emotionally healthy child can be fairly simple *if* you know the foundation. However, you need to know what that looks like - and before today - you and most every other person on this planet doesn't. Plus, you need to be able to implement it with errors minimized enough so that the Model you are creating in your newborn's head receives clear patterns as so.

Given the lack of knowledge that all parents have and environmental stressors, one can see that the chance of success becomes infinitessimally small. At some point, I am going to create a video series to show parents how they violate the above tenets, sometimes in very subtle ways, and that's part of the problem. If you do something slightly wrong for years, the impact on our brain's foundation is enormous.

What do I mean by stressors? For one, I am white. I don't mean that to be a privilege, but is is more that it reduces the stressors. That is not a privilege. It is even not really an advantage. It is the lack of a disadvantage and that will be a key concept going forward. Because none of us should have these disadvantages, but some do.

The other disadvantages I avoided were of poverty and luxury. We were middle-class at best. So we did not have the constant disadvantage that struggling financially causes, although we did experience lean times. I also wasn't spoiled - emotionally or financially - which would have given me an entitled aura as so many well-off kids have. I was also not a female which can also be a disadvantage. I was also born in the United States. You get the point.

I do have some unique advantages and also peculiarities which, because of my situation, emboldened by confidence. I was a lefty and I was an exceptional percussionist. And that hints at the genesis of this all.

Genesis Part 1

By the time I entered elementary school, I was comfortable with who I was. That was unusual. Most kids aren't. As a result, things that would typically bother others - like when my peers called my dumbo because my ears were big and stuck out - didn't set me back. So, in 7th grade, when I was one of 30 drummers stuck in a class because there were too many of us to put into band, and I looked down the line and saw everyone else holding their sticks the opposite of how I was, that difference was cemented. Then, half-way through the year when I was selected as the best in the class and able to move into band, my difference was celebrated.

I can't stress enough how huge a lesson this was. I now know because so many people look at themselves with an unfair critical voice. The writing on the wall of who I was to become as an adult was in place by age three and confirmed less than a decade later. And so was yours, for better or worse.

The rest reads like a reasonably impressive list of achievements, probably more diverse than astonishing in and of themselves. Going from a solid soccer player in middle school then top musician in high school to transitioning into the top DJ at college. From starting my own video production company at 25 to getting into web development at age 30 in '94 before most knew the internet existed. To making impressive amounts of money doing so to walking away from it to ensure my three kids were emotionally healthy. And from gutting my house on my own and renovating it to becoming a proficient swing dancer at 50. A diverse list for sure and there's plenty that I have left off. Except for the one that I missed.

I was never desperate. I never had that need to prove who I was. As a result, moderate success until today was more than enough. Friends and family were more important than money. Always. Had that not been the case, given what I am capable of, I'd likely be a multi-millionaire if not more. But I leave that to the billionaires, most of whom are dysfunctional to amass such wealth and fail to share it with the employees and communities that enable them, for without which they would be nothing.

That's why I started 4Sight. And that's what I wish to change.

Genesis Part 2

A software engineer, when their project is done well, oversees a system that is both comprehensive and exhaustive. All functionality must be present in the system and you have to cover every scenario. Plus, the code that enables these design objective must be flawless. You don't have some person implementing some procedure in-person where something that is overlooked or broken can be corrected. The user has a machine with pretty much no recourse other than maybe sending an angry email to the development team. And that's just the programming part.

To bring any given product to fruition, you need to touch base with a wide-variety of people and extract from them the information you need. The so-called business analyst role is key because it really drives everything after. You need to know everything that people on the system know, plus more. And you also have to think of the things that they may not think of and also specify them in detail.

Finally, there's the project manager role that brings everything together; divides the workload, oversees the many tasks, ensure that pre-requisites are delivered in a timely fashion, and also make sure that every element - from design docs to testing plan - are agreed to and as complete as are necessary.

Looking at just this partial list of what it takes to bring software to life, you can understand why specialists are needed in each area. That includes the stakeholders that help contribute to the content and business logic to the end-users that must employ the system to get thier job done. You can see why 50% of all projects that get started never get finished and those that do come to an end, are often over budget, late or buggy. It's an enormous undertaking with a huge amount of time spent on the endeavor as you are literally creating the backbone of the company.

Fortunately for me - and I attribute my EQ as being must more critical in my success than me technical acumen or business skills - I was able to not only wear all these different hats, but execute them with proficiency. After delivering multiple end-results that exceeded expectations including the smoothness in which they were rolled out, I eventually learned that I brought something unique to the equation. A huge array of breadth and depth that served me well when I began conquering our last bastion of knowledge; human behavior.

Genesis Part 3

In early 2015 - as my exhaustion with the neverending dysfunctions I corrected at work was peaking - I began working with a psychologist friend on a "self-help mental health web site for youth experiencing adversity". For the next two years I research and analyzed, augmenting what I already knew and applying my usual critical thinking eye that went with every software project I led. I was dissatisfied with the current classification system promulgated by the field at the time, and apparently so was the NIMH. They refused to fund further research around the DSM, the bible of the industry, because they believed it to be scientifically invalid. If you have ever read it, you would see why. But that's a story for another time.

After two years, two things occured. First was our realization that it was going to be too hard to reach an audience of minors. From the difficulty in marketing to them around an area that was likely a hot-button for their parents, to the liability of our having to report anything that may come into our focus. While the effort was laudible, there was too much risk, so we decided not to do it.

Fortuitously, there was a side-benefit. The first iteration of my Model, a temporal-based method of looking at how our consciousness operated, came into being. Two processes - one looking at the past, one planning the future - that worked well as long as they weren't skewed by emotional inaccuracies. And so I founded 4Sight Model in early 2017.

For the next two years, I refined the theory and honed my message into what is here in this web site. I coached dozens of people with the goal of creating an accessible and practical way of looking at how we think. I tested it again and again until I was able do a fairly thorough analysis in the course of minutes while predicting areas of challenge for the individual and telling them what their childhood was like.

And so it is unveiled now officially on this web site. A non-stigmatized, universal way of looking at how our mind works. How to spot flaws in our thought processes and how to correct them. How to reduce the conflict you experience while improving every aspect of your life. How to increase your happiness and independence, virtually guaranteeing a better quality of life. It may seem like I am promising a lot, but you won't be able to make that assessment until you see it in action and, really, try to integrate into your own life. Because once you do, you won't look back. And your world - really, the way that you see the world - will be forever changed for the better.


That's a lot to take in. Perhaps too much, or maybe too little. You'll have to let me know. What I can tell you is that it still only touches on the surface of the amalgam of knowledge and experience that enabled me to do what seemingly no one else has been able to do. Crack the code of how our mind works to explain all irrational / undesirable behavior. But, again, you don't have to take my word for it. After dozens and dozens of interactions with peoeple, I have anecdotally confirmed my theory using the scientific method to a degree that, frankly, is downright scary. I understand people better than they understand themselves, can call anyone on their dishonesty, and, when desired, do it in a way that is accepted and enables them to move forward. Ultimately, that's what it is all about. It's not about my having the sneaky skills used in a nefarious manner. It's about being transparent and helping people through the omnipresent conflict seen in the world today.

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